PACKAGING // BRANDING // PROMOTION
After looking into the cliental list i made, i began to realise that the industries that are important to me are the ones that incorporate packaging, branding and promotion. This correlates with me as a designer as the skills i have work across a variety of different medias and i am driven to push myself with new ideas and methods of delivery as much as possible. Being decisive has helped me focus on the areas where i know i would excel out in the main market and helped me gear my research that way. I looked at two companies that i feel embodied what i am looking for and i feel within those companies my creative style would thrive because they appeal to my varying nature and team work based ethic. The skills needed to work within these places are to be current and edgy and have a open mind for new things, which is exactly what i would bring. you would need to be informed and work hard. My aims are to work within a company that i would thrive in and would be able to contribute and it be appreciated, therefore i would try to avoid the larger companies as you would have the same atmosphere as you would working in a small agile and inventive company. I want to remain a versatile designer and for that i would need to work within a versatile environment which is exactly what you get when working across packaging, branding and promotion they would give me ample opportunity to try and push my skills as well as creating a professional standard to match myself against. By remaining versatile it mean i would be transfered over the varying jobs that are available within this client base, this is what I view to be key in becoming a successful graphic designers and making a name for myself, which is another important aim of mine.
PACKAGING // BRANDING // PROMOTION
Graphicthoughtfacility - Again this is another company that works across a broad media base such as digital print, products, digital graphics. As well as having a huge client base that means they get to create all sorts of edgy and innovative designs for many different causes. One of the more interesting parts of this company is the work the have done for Theater. I love the Theater, i have been performing my whole life, and Shakespeare is a great love of mine and this company created some amazing programs for The Globe Theater, this really interests me because it is a passion of mine and the style they have worked in captures me because its so well crafted and executed. This is where i want to be, designing work for things that i love in a company as versatile as this. Their designs are sometimes unconventional but that excites me because it means they are pushing themselves to break the mould and try new things which is what i am all about. Sometimes the ideas i come up with are too big for me, but within this company i feel they would flourish because they are pushing for the new and innovative design which i know i could bring to the table. What i also like about this company is they have some very selective clients which means that their work is catered to the clients that appreciate it the most, which means there is a trust and a bond between the designers and clients. This is interesting because it means that they arn't taking any old job so that means their designs are refined for their purpose, i really like this idea of working it means that there is in instant understanding between designer and client which is fundamental for a good partnership to work. Another aspect that i like is their work isnt just about designing for designs sake they actually have a message behind their work, for example the work for the globe was based on 'A politically-charged season with a Roman theme. The graffiti tradition of the streets of Rome was given a contemporary update in recognition of the theme’s continuing relevance'. I like this, it gives depth to their work which is exactly what i try to do with my work, i want it to work on more than just one level this is another reason i feel i would thrive in a company like this.
PACKAGING // BRANDING // PROMOTION
