Brief - What is the problem you intend to solve?
I intend to create a series of short animations that will entertain fans of Batman. I will use the batman symbol as a constant throughout the animations to give the project a consistency throughout.
Who needs to know?
This is aimed at the fans of Batman, people that would like something lighthearted and entertaining.
What do they need to know?
They need to know what the animations are about, what the general theme.
Why do they need to know?
They need information regarding the package in order to understand what the product is about. How it works etc.
What will they respond to?
The packaging will be interactive, even if it is a simple box set or fold out. They will then have DVDs to watch that have the animations on them. They will be responding to a visual stimulus that will be shown on a TV/computer etc.
What research is required?
Primary - I need to take pictures of batman signals, test which is best. I also need to look at DVD cases and ways of interacting with them.
Secondary - Research DVD cases, animations.