VMOS - Vision, Mission Statement, Objectives and Strategy

Here is the basic VMOS strategy for our company:

Vision - The vision for the company is to create a Hi-End print company that covers the design for print and everything that entails. We want to become the company that people turn to when they want reliable and sophisticated design work, with a variety of expertise in all areas.

Mission Statement - Our mission is to become the top design for print agency, with hands on interaction with clients. We will take projects from the start and see them through to the finish, making sure that there is a high level of quality with the work we do and the interaction with our clients.

Objectives - Our objectives are to becomes the top design for print agency within 5 years of the company being opened. We will have relations with print agencies in Leeds such as Duffields and TEAM.

Strategy - Our strategy is to compete on the small studio market, competeing with similar companies offering a larger range of services and proving we will have a lot of hands on interaction with clients, building up trust and more relations. We will also be focusing on the 'Annual Reports' market, this is a wide market and fairly lucrative, providing companies with sophisticatedly designed report and accounts.