Competitors 1

Wednesday, 6 April 2011

Printing company

I have been looking into some design for print companies that we would possibly be competing with, this is quite useful because it means that we can look at their prices and compete.

The first company is a chain called printingcompany - they offer a wide range of services, now they arn't exactly within our range to compete against because they are a lager company and a chain but it does give us a sense of what to aim at and how to market ourselves within an affordable way so as best to reach the consumers.

I have gone through what they offer, with regards to services, and have picked the ones that are more applicable to our company.

Business Cards:



Posters / Exhibition:


Posters - big




Stationary:



Booklets:



Mailouts:



SIZE/STYLEFRONTREVERSE2505001,0002,0005,00010,000
C6 White (gummed)
(162x114 mm)
blank - unprinted £11£22£44£88£220£440
C6 Red (gummed)
(162x114 mm)
red - unprintedred - unprinted£17£34£68£136£340£680
DL White (gummed)
(220x110 mm)
blank - unprinted £20£40£80£160£400£800
C5 White (gummed)
(229x162 mm)
blank - unprinted £22£44£88£176£440£880
Square White (gummed)
(155x155 mm)
blank - unprinted £22£44£88£176£440£880
C6 Clear
(170x130 mm)
blank - unprinted £25£50£100£200£500£1,000
C5 Red (gummed)
(229x162 mm)
red - unprintedred - unprinted£27£54£108£216£540£1,080
DL Red (gummed)
(220x110 mm)
red - unprintedred - unprinted£28£56£112£224£560£1,120
Square Red (gummed)
(155x155 mm)
red - unprintedred - unprinted£28£56£112£224£560£1,120
C5 Clear
(240x177 mm)
blank - unprinted £35£70£140£280£700£1,400

Bags:

As you can see there are is a HUGE range to look through and compete against with this particular company, however they are on the mass production side whereas our production line will be quite a lot smaller. It is a good idea though to get the basic outline of process for a relatively cheap company before we start pricing our work. 

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