TASK 2

Where are they and how will they find me?
NATIONAL:

Here i have found a company based in London with a diverse client base called '400'. they are interesting company as they are fairly large and do a variety of different things for their clients. This is surprising as the Uk was hit hard by the recession making job hunting very hard. There were a lot of job cuts and huge businesses went under. I would have thought a company like this wouldn't do very well as their client base would dwindle considerably. For example, Woolworths was a well known and respected family business but as soon as the recession hit it meant that they were run out of business and soon were shut down, this meant that whoever was doing the design work had  lost a huge and valuable client. This can be devastating to companies especially small ones, and some large ones as they get complacent relying on their large contracts. However, now the UK economic standing is slowly beginning to rise again. But the devastating job loses across all the industries, will take a while to regain its feet.
Politically, the UK has had a large election recently leading to innovative ways of campaigning (Gordon Browns Campaigns against David Cameron with the Billboard designs). While this was happening it was a huge design boost for the country, there were a variety of areas that a keen design campaigner could get their teeth into, and its something that heavily interests me. And generally as a country the UK is very social. With a variety of newspapers and publications covering nearly every topic that is being discussed that week/month. These are hundreds of ways to keep socially in-sync, with the amount of reading material readily available. Socially, the country is battling the recession together which means everyone is joined in one. The current job cuts that are mounting across all areas is forcing people to try new things and that leaves a market open for designers to help people try new things and get more involved.
The UK relies quite heavily on imported technological goods, but it is always at the forfront of the technological movement happening in the world. This keeps the people involved and informed and helps create design jobs to help brand and market the new products by promoting and informing people.