TASK 2

Where are they? How will they find me?

LOCAL:
Here i have looked at a local creative business near me called 'Creative Design'. Not only do i know of them i actually spent 4 weeks working with them this summer. It was an interesting experience, and different to what i was expecting. Creative Design is not a large company it is rather small with only 3 Graphic Designers in charge of everything (this is where i worked) and 6 other people who are employed to make everything else run i.e printing and making etc.
Creative Design is situated in a small town called Stamford (Lincolnshire). The town itself economically is fairly stable as it is a very wealthy town and area, a lot of private schools and local business's such as farming and agriculture. this brings a lot of money into the area, and local business's selling their products whether it be food clothing etc. This creates a variety of jobs for the creative industry, whether it be branding or marketing or general publishing. Stamford is also situated within a good commuting distance to London, this means there are a lot of expensive hotels around the area. Creative Design themselves get a lot of the contracts for the hotels, which means creating letter heads and menus. So there are a variety of medias available to market within. This all creates a very successful economic grounding for the companies in the area as everyone plays off one another.
Stamford is a very conservative area, and generally doesn't have any run-ins with the local MPs or Government, they just get on with things and therefore the town has no real political battle as everyone is generally of the same view. The area doesn't generally receive a lot of government funding either which also allows local companies and areas to get on with what they want to do. As the town is quite small and the area itself, people generally know everyone and their business which helps a lot for businesses beginning out as there is a lot of word of mouth that happens. This is highly beneficial to a company such as Creative Design, because when people need design work doing then it means people can suggest them and they know where to go, this way they get a fairly varied but big client base. The social interaction within the community really helps businesses grow.
Technology wise, Stamford doesn't exactly have a big standing within the market. However as the area is quite wealthy it tends to have a lot of new and innovative gadgets/cars etc, which means the community have quite a big interaction with the technological market out there. This helps Designers in the area live with a constantly changing and upgrading area making them versatile to the current market climate.