Gilchrist

Today i spoke to Gilchrist Print and branding design agency in Leeds. This was through a contact, because it's my friends sister who works within the agency. I spoke to Claudine Hall who is head of one of the design departments within the Agency today, and just spoke to her briefly about who i am and what i do. I also spoke to her about what i am interested in doing on the placement and for how long etc. She told me to get a portfolio together of some of the print and packaging designs i have done and put a small informal email together just outlining myself again and what i want to do with the placement i.e how long etc.
She sounded really nice so hopefully something will come of this.

"Gilchrist is the global branding and design implementation specialist, providing our partners with the critical link between design conception and print, servicing international markets across a broad spectrum of industries including Brand Owner, Retail and Pharmaceutical.""

Background

This leading frozen food brand introduced a meal solution for the price conscious consumer, wanting a traditional 'take out' treat at home and wanted to create packaging that incorporated the latest innovation and design influence, whilst connecting with the traditional core brand values.

Solution

Using the latest construction and marketing ideology to fuse together packaging that delivered British tradition was key. Archived images of the local area were used, as well as highly crafted technical print techniques and varnishes, dismissing the usual standard finishes often associated with flexographic print. Printing on clear substrate in 8 colours, with a combination of tactile and matt varnishes, provided a durable parchment finish to the outer flow-wrap and added yet a further dimension to the consumer experience.

Background

This exquisite French biscuit brand wanted to re-launch one of its ranges in order to improve sales, as well as generate cost savings during the process. The range was to be re-launched in a smaller format, using softer colours and more natural product shots, to improve the product's organic look and make it more appealing to the consumer.

Solution

Gilchrist made recommendations to the design agency to produce the artwork with a maximum of 5 colours. Together with Marketing and the design agency, Gilchrist reviewed the initial designs and proposed several design routes to optimise these. Regular reviews with the printer were held to seek feedback on the different proposals and gain approval on the chosen route. Print is now achieved in 5 colours with a new organic look.